Overview

This workshop explores measuring customer metrics, interpreting and linking them to the company's performance through data storytelling. It focuses on identifying and measuring meaningful customer engagement metrics throughout the customer journey and aligning them with the company's core metrics. This workshop is designed for anyone who aims to add value without delving into complex math or coding. You will learn practical concepts and techniques using Excel and spreadsheet modeling, applied to real-world scenarios. Find your company’s true north star metrics without boiling the ocean and getting overwhelmed by the volume of raw customer data.

Location

Virtual Online - Zoom

Dates & Times (ET)

• Monday, October 9, 2023, 6:00PM - 9:00PM
• Wednesday, October 11, 2023, 6:00PM - 9:00PM
• Monday, October 16, 2023, 6:00PM - 9:00PM
• Wednesday, October 18, 2023, 6:00PM - 9:00PM

Return to Smith Website | Download Brochure | Contact us: rhsmith-execed@umd.edu