Full course description
Overview
In this course, you'll learn key marketing strategies to develop products that match customers' needs and to create awareness and demand for those products. As a team of faculty, we have carefully crafted each module to give you the information, practice, and application you'll need. In the end, you'll walk away with the keys to successful marketing.
By the end of this course, you will be able to:
- Evaluate and select the best target segment to devote your time and resources to
- Explore tactics to create the most value for your target customers
- Apply the framework to more effectively analyze, strategize, and act on key concepts to build strong relationships with your customers
Structure
The course is completely self-paced. It will take you approximately 30 hours to complete all 5 modules. Activities include video lessons, readings, and self-reflection activities. Upon successful completion of this course, you will receive a certificate of completion.
Return to Smith Website | Download Brochure | Contact us: rhsmith-execed@umd.edu