Optimizing Marketing Performance with AI

Course Overview
In this workshop we will connect big data, machine learning, predictive AI, and generative AI as technologies that help to determine the best path forward in marketing decisions. We will review the technology and tools currently on the market, evaluate them for use in business operations, and take away a high-level understanding of technology trends. Participants will not only better understand the revolutionary applications of AI, but also learn a framework they can apply to emerging technologies.

Who should take this course?
Mid-senior marketing professionals who are interested in using AI tools to optimize or improve marketing performance. This will be especially valuable for team leads who want to find a competitive advantage for their business. The marketing industry is rapidly transforming and businesses must change with it.

Valuable Outcomes
Describe the current state of AI technology and explore applications in use today
Identify opportunities to implement AI within the marketing functions of your organization
Evaluate the risks of AI implementation and develop strategies to mitigate those risks
Apply governance strategies for data, privacy, and security

Course dates and times:
Thursday, September 19, 2024, 9:00 AM - 4:00 PM
Friday, September 20, 2024, 9:00 AM - 4:00 PM

Registration closes on at midnight on Friday, September 13.

Lunch will be provided for participants.

Course location:
University of Maryland (College Park or DC - Reagan Building)

Info Session
Thursday, August 22, 2024, 1:00 - 1:30 PM (Click here to register)

Attend an info session to get more information about the workshop and ask questions.

Daily agenda:
9:00 AM Workshop begins
12:00 PM Lunch break (Boxed lunch provided)
1:00 PM Workshop resumes
2:30 - 2:45 PM Coffee Break
2:45 - 4:00 PM Final workshop session

Cancellation and Refund Policy
Cancellation requests must be submitted in writing at least seven days before the program start date to receive a full refund. No refunds are provided within seven days of the program start date, but participants may defer their enrollment to another session of the same program offered later.

Smith Executive Education Website | Download Brochure | Contact us: rhsmith-execed@umd.edu